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Color Trends 2022 - Designer Tips

With the help of color, you can attract or accentuate attention, evoke a feeling or association, and also sell. When creating websites, social media content, clothes, interiors and doing graphic design, always be aware of the color trend.

Each year, the Pantone Color Institute announces the next color trend of the year. This forecast is used by many companies for marketing and product development. Color trends for 2022 are Green, Calmingcoral, Velvetviolet and Pacific Pink. It turns out that the key colors of 2022 are those that evoke feelings of calm and serenity, which is not surprising given the state of the world around us.


This shade has many meanings. In the psychology of color, in marketing and advertising, green is environmental friendliness. When we look at the green packaging, we involuntarily think that this product is natural, does not contain preservatives and chemicals. Also, green is also the color of money, stability and reliability. Therefore, developers often design the websites of developing enterprises in green tones. Also, the green tint is calming. Nice to see green. Our eyes rest.

Image by rawpixel.com on Freepik

Calming coral

Modest and muted shade. Suitable for depicting health and happiness. Pair with contrasting colors such as dusty yellow, pink or sky blue. The first two colors will help in the design work to create a nostalgic touch.

Image by vanitjan on Freepik

Velvet violet 

Bright purple with pink. This color is similar to the royal orchid. Looks elegant and luxurious. Attracts attention with naturalness.

Image by Freepik

Pacific Pink

The trendy color of pink cotton candy, a shade of calmness and vitality. This color in marketing is considered one of the selling ones. It is used on almost all cosmetic products for women.

Image by rawpixel.com on Freepik

The 2022 color trends are a seasonal trend. Leverage a design strategy effectively for a brand's visual identity.

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